Internet Marketing Strategies | ihubbusiness

9 Ways to Persuade with Your Content

On May 4, 2012, in Content Development, by Lola B

Follow @ihubbusiness Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Influence, his classic book on persuasion, explains the psychology of why people say "yes"— and how to apply these understandings. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves [...]

5 considerations for your small business marketing strategy

On April 24, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness Producing a marketing strategy can at first seem daunting; however it needn't be. A decent marketing strategy doesn't have to be a War and Peace type of effort. Here are some of the most important considerations to get you started and apply a simple framework: 1. Know your market [...]

What do your customers want?

On April 17, 2012, in Search Engines, by Lola B

Follow @ihubbusiness The secret to repeat visits and customer advocacy? Have a reputation for giving your customers what they want. There are a number of ways of discovering this, including polls, surveys, existing customer feedback. In this post I want to give you 3 additional sources of insight into your customers’ needs and wants. [...]

Improve your ranking: Crawling, Indexing and Searching for beginners

On April 11, 2012, in Search Engines, by Lola B

Follow @ihubbusiness Making sure your website has a strong position in the results pages of the search engines will help you improve your chances of getting even more visitors to your website. In order to achieve this you'll need to understand the three key steps used by search engines: Crawling, Indexing and Searching. So, what [...]

Transitioning from WordPress.com to Self Hosting

On March 28, 2012, in Content Development, by Lola B

Follow @ihubbusiness If you have a WordPress.com account, there will come a time when you may feel constrained by the limited number of themes, plugins, and widgets that you have;or may want to extend the functionality of your site, for example the ability to add adsense adverts. Should this time come, you will need to [...]

How to add a Slideshow to Your Small Business Site

On March 23, 2012, in Web design, by Lola B

Follow @ihubbusiness If your business boasts a large range of beautiful products, what better way to showcase these than witih a slideshow? A slideshow is an excellent way to display a collection of photos and in this post I will show you how you can create a simple but effective one using Google's Picasa application. [...]

How to Add Google’s Driving Directions to Your Site

On March 23, 2012, in General Internet Marketing, Web design, by Lola B

Follow @ihubbusiness A good friend of mine has a beauty business which, unfortunately for her, located in a hard-to find part of her local area. This has had a detrimental impact on her sales, and has cost visitors to her business time and frustration in getting to appointments. Her's is a business that would benefit [...]

How to add a weather forecast to your website

On March 23, 2012, in General Internet Marketing, Web design, by Lola B

Follow @ihubbusiness If your business is driven or at least affected by weather conditions, one of the ways in which you can make your website useful is to add a weather forecast to your site. This is pretty easy to you and takes just a few steps. The myWeather gadget takes data from the www.weather.com [...]

Add a little Va Va Voom to your Small Business Site

On March 23, 2012, in Web design, by Lola B

Follow @ihubbusiness The best websites I know have not only great navigation and outstanding content; they take things a step further by adding a few flourishes to their site here and there. In the next four posts or so I will show you how to add video, slideshows , weather forecasts and even driving directions [...]

10 must have WordPress Plugins

On March 21, 2012, in Content Development, General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness I am having a great time at the moment experimenting with different plugins. Here are ten of the best ones that range from SEO boosting pluging to plugins that will improve your reader experince. I suggest heading over to the WordPress.org site and having a further read if you want to know more. [...]

Backing up Your WordPress Site: 3 must know tips

On March 17, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness I've written this post as a cautionary one – also to emphasise the value of good techniques and best practices for your WordPress site when it comes to protecting the valuable content you have. Whilst WordPress remains a solid web publishing application, things do go wrong and as it is an [...]

Thoroughly Modern Milly- Blogger Interview

On March 5, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness "How to be a passionate blogger" Follow @ihubbusiness

ihubbusiness_4 Steps to a Digital Plan that Works

4 Steps to a Digital Plan that Works

On February 17, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness Whilst established and experienced marketers will have some form of digital or internet marketing plan in place, it is a reality that many small businesses who are new to internet marketing view it as “just another channel to market”. This approach will invariably result in the failure of any online marketing [...]

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4 Quick and Easy Ways To Improve Your Website’s Pulling Power.

On February 13, 2012, in Search Engines, by Lola B

Follow @ihubbusiness 1. Amplify your message on various online channels The most obvious advantage of the internet is in its superlative ability to virally communicate your message, thanks to the proliferation of a variety of online channels. You can have your company news on your press page within your website, tweet the link [...]

ihubbusiness_7 Questions to Ask from your Analytics Programme

7 Questions to Ask from your Analytics Programme

On February 10, 2012, in General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness It is difficult to generate sustainable improvements without measurements. Most people know this, but are unsure of how to do it and why. I use Google Analytics, which , certainly for small businesses should provide most of what you need to guide your business to success. The question I am asked most often [...]

Internet ,Marketing Strategies

The Pitfalls of relevant direct marketing

On February 3, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest Post: Alia Haley Relevant direct marketing is actually what the modern world refers to as 'Customization'- delivering a personal message, packed and profiled as per the requirements of your customers. It essentially pertains to the trinity of understanding, grasping and catering. You need to understand what your audience truly wants, grasp [...]

Advertise on your blog

Advertising as an Income Stream 14 ideas

On February 1, 2012, in Advertising Strategies, by Lola B

Follow @ihubbusiness If you are looking for another income stream for your website or blog, and your blog attracts a good amount of traffic, it will be well worth your time investigating advertising opportunities. As well as doing your own research, here are some ideas to get you thinking about what could be [...]

What to check before you blog

10 Blogging checks before you press “publish”

On January 30, 2012, in Content Development, by Lola B

Follow @ihubbusiness New to blogging? Confused about what makes a good blog? It has recently been brought to my attention that the process of blogging is not as intuitive or easy as others who are more experienced may make it seem. How do you know if you have written a good post? What are [...]

How to manually submit your blog to the search engines

Get Listed!: How to Manually Submit your Blog to the Main Search Engines

On January 30, 2012, in Search Engines, by Lola B

Follow @ihubbusiness Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it [...]

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ABOUT

Hi, I'm Lola and I am the founder of this new blog. My background is Sales, Market Development( 20+ years), freelance writing and sales performance coaching. I also mentor the odd small business online- time permitting! The aim of this gig is to provide an easy space for small businesses to learn Internet Marketing through our blog and a range of "How to" videos. Newbies can also try their hand at blogging through our free blog site- register free as a member and you're good to go. Help us make it more useful- email us with your feedback!

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