Follow @ihubbusiness   Producing a marketing strategy can at first seem daunting; however it needn't be.  A decent marketing strategy doesn't have to be a War and Peace type of effort. Here are some of the most important considerations to get you started and apply a simple framework:     1. Know your market   [...]

Follow @ihubbusiness     I've written this post as a cautionary one – also  to emphasise the value of good techniques and best practices for your WordPress site when it comes to protecting the valuable content you have. Whilst WordPress remains a solid web publishing application, things do go wrong and as it is an [...]

Follow @ihubbusiness   "How to be a passionate blogger"   Follow @ihubbusiness

Follow @ihubbusiness     One of my subscribers has finally been persuaded to set up a blog – and she asked me what the next steps should be. It is so easy to assume that others will know what to do; intuitively at least, however this assumption is not a valid one, especially where newbies [...]

Follow @ihubbusiness Here's an open call for entries to the 10th edition of the Innovact Campus Awards, the springboard for young, innovative European talent.  Now in its tenth year, the Innovact Campus Awards are again challenging Europe’s most innovative students, young researchers and entrepreneurs to demonstrate that their start-up is the most innovative and daring! The [...]

Follow @ihubbusiness   To transform an e-mailing campaign is a significant task, particularly if you happen to be blessed with a very healthy email list. If however your emailing campaigns are not generating  the rewards expected, then it's worth revamping . Below are 11 steps you can take to renew your e-mail campaign.   1.Spring [...]

Follow @ihubbusiness   Research busts popular assumptions around when to email According to Pure 360, who analysed over 660,000 emails sent by 34 companies, there are distinct patterns in consumers' responses to different e-mail marketing promotions throughout the day.   They found that, contrary to popular assumptions, the volume of marketing emails opened drops markedly [...]

Follow @ihubbusiness The Internet, nailed in 10 (Includes the above, which is 'Anon'. Why are the best ones 'Anon'? Get in touch, 'Anon'!)     The Internet is just a world passing around notes in a classroom (Jon Stewart)     Give a person a fish and you feed them for a day; teach that [...]

Follow @ihubbusiness   When David Cameron launched Start-Up Britain earlier this year, he spawned a whole new lucrative advice industry which is becoming a dog-eat-dog world according to Duane Jackson, the software pioneer who was mentored to success, and in turn is mentoring others. “The start-up initiatives are brimming with must-have, success-guaranteed business advice, manuals, books, CDs, [...]

Follow @ihubbusiness 1. Chocolate Rain by Tay Zonday 70 million views says it all- hilarious to boot. Should put a smile on the hardest of hearts.    2. Nick Vujicic and Bethany Hamilton Have met the guy and he is  for real and he is the deal. Gives a  new meaning to living life to the full [...]

Follow @ihubbusiness   Calling all Westminster SMEs! Dr Magda Hercheui, Director of the University of Westminster's New Media Knowledge hub, has pulled together an excellent collection of tutors for the new  Business Bites programme, a programme of short courses designed to help SMEs get ahead online. Whilst many business education providers offer courses for SMEs, [...]